City Bypass opens up new markets for Angus and Perthshire farming community

20/08/2019


Co-op bids for client growth through Think Thainstone campaign

The opening earlier this year of the Aberdeen Western Peripheral Route (City Bypass) has transformed the travel times faced by Angus and Perthshire producers in accessing the UK’s largest auction venue at Thainstone in Inverurie. Thainstone Mart is community-owned and Scotland’s most progressive farming, food and finance business.
 
With travel times to the market reduced, the co-operative is encouraging livestock producers in Angus and Perthshire to Think Thainstone, and take advantage of the new road’s construction, which makes the Mart more accessible than ever before from the south and south west.
 
The launch of the Think Thainstone campaign is part of a new strategic push by Thainstone to make its co-operative and independent Mart, one of the UK’s largest and most successful, the first choice for an even wider range of buyers and sellers from all over the north east of Scotland.
 
Analysis from existing and new customers has shown travel time improvements of between 45 and 60 minutes compared to journeys with livestock taken before the opening of the new road. Chief Executive, Grant Rogerson, believes this opens up a massive new opportunity for the co-operative, and for farmers who will now Think Thainstone for the first time.
 
Chief Executive, Grant Rogerson said:
 
“The new road investment has transformed the transport infrastructure of the north east, and we have already received new interest in the Mart from many who were previously discouraged by the journey through Aberdeen. With transit times now reduced by up to an hour, Thainstone is a great option for livestock producers in Angus, the Mearns and Perthshire.
 
“As a community-owned business, we have the values of the farming community at heart, and that – combined with reduced travel times from the south – is starting to bring new business to Inverurie. I’d encourage everyone to get all the details by searching online for “Think Thainstone”.
 
“Thainstone is one of Scotland’s biggest co-operatives, proudly independent and with a reputation for fairness and value in bringing together buyers and sellers from across the farming community. One of the largest markets in the UK, we provide a unique selling environment, where our professional team provides a full-service experience and our independence guarantees best value for clients – old and new.”
 
Angus farmer, Graeme Farquharson, farms at Meikle Coull Farm, Tannadice, Angus, where he has 546 acres of mixed grain and suckler cow stock, with a special interest in breeding Romagnola cattle. He added:
 
“The bypass has made a big difference for us travelling to Thainstone and the service we receive is excellent. There are sales on a weekly basis and Thainstone has the largest buying power ringside with a market for everything. The auction runs smoothly and there is a steady flow of stock coming through the ring”
 
Rory Livesey, Thainstone’s livestock auctioneer in Angus and Perthshire said:
 
“Every week we are seeing new evidence that the improvement in road connections is opening up new opportunities for us, and a new selling option for livestock farmers in my area. It is a win-win for the whole Scottish farming sector – more choice, reduced time and cost in travel and transport, and our co-operative community-owned model available to more buyers and sellers than ever before.
 
“The push into new markets is part of a new strategic plan by Thainstone owners, ANM Group. The Group is community-owned and Scotland’s most progressive farming, food and finance business. We are people-centred, proudly sharing the proceeds of our success with our members since 1872”.